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Russell Brunson

Russell Brunson is a self-made millionaire and world-renowned Internet marketer with a net worth of over $37 million dollars. His most successful achievement is creating with his partner Todd Dickerson. Since 2014, ClickFunnels has reached $100,000,000 in sales and has 55,000 active users. At 38 years old, Russell Brunson has changed the digital marketing landscape. His books, podcasts, and webinars reach thousands of customers. He has made notable donations to World Teacher Aide and Operation Underground Railroad.



Russell Brunson was born in Provo, Utah, and grew up in Sandy, Utah. As a child, Brunson loved sales and marketing. He studied television and radio commercials, and poured over junk mail. Brunson was fascinated with “the art and science of direct response,” and he opted in to many business opportunities. Brunson was an esteemed wrestler and received All American honors at the Utah 5A State Championship and 2nd place at High School Nationals during his senior year. He continued his wrestling career in college at Brigham Young University, and finished at Boise State University. During his time at BSU, he met his wife Collette. The two have been together since, and they share five children.


Net Worth

Russell Brunson’s net worth is $37 million dollars. His most successful venture, ClickFunnels, is a SaaS (software as a service) and a $360 million dollar company. Brunson has amassed a following of a million entrepreneurs, and has sold over 250,000 copies of his marketing books. At 38 years old, Brunson has received praise from Tony Robbins, Grant Cardone, and he landed an appearance on Marcus Lemonis’ The Profit.


Career: Earliest Business Projects

In college, Brunson created his first how-to booklet that would “teach people how to make $40 every time their pager rang.” He received 30 orders the first day, and that’s when he knew he was on to something.


Also in college, Brunson sold a guide on building potato guns, complete with “schematics and DVD.” This boosted his confidence, and he soon enveloped himself in the world of Internet Marketing. “Within a year of graduating college, he’d made his first million dollars selling his products.”


After successfully selling products and services, Brunson created DotComSecrets in 2002, where he traveled around the country sharing his marketing knowledge through seminars and workshops.


ClickFunnels: Self-Funded Venture

Russell Brunson’s most successful business is one he created with fellow entrepreneur Todd Dickerson. ClickFunnels simplifies the design process so entrepreneurs can create clickable funnels that lead to massive sales. The ClickFunnels are broken down in 3 steps: Tripwire, which offers a “low ticket item like a free book,” Webinar, which helps to sell a product, and High-Ticket, which gives users the chance to sell “a high-priced offer between $300-$100,000.” Clickfunnels creates marketing, sales, and product delivery.


2 Comma Club

Brunson founded the 2 Comma Club to bring successful members of ClickFunnels together. Members include those who made over $1,000,000 through ClickFunnels. Brunson’s main goal is to teach others to reach high levels of success.


Author of Books

Russell Brunson has written four books:


1. 108 Proven Split Test Winners. Simple Tweaks You Can Make to Your Website, so You Can Make More Money Now! In 2013

2. Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use in Your Business

His next two books, DotCom Secrets: The Underground Playbook for Growing Your Company Online in 2015 and Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World in 2017 are both available online for FREE! Brunson only requires users to pay a small shipping charge. Brunson’s philosophy says giving away your best products for free creates customer loyalty.


His books are available for free: and



Russell Brunson’s podcast, Marketing Secrets, is the #1 rated business podcast. He discusses the how-tos of building a business, funnel hacking, simplifying your brand’s message, making teaching simple, and successful sales messages.


Operation Underground Railroad

Russell Brunson is co-producing an upcoming short film with Nick Nanton, tentatively titled, “O.U.R Operation Underground Railroad and the Fight to End Modern Day Slavery.” The film follows CIA analyst Tim Ballard as he, “leads an anti-human trafficking organization on their mission to change the world through rescuing and rehabilitating children who have been trafficked.” Brunson hopes to end human slavery.


Russel Brunson: Quotes

On speaking about the challenges of the sales experience, “I’m going to build a solution, something that makes it easier.”


“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel.”


“Your one and only goal is to OWN all the traffic you can. That is how you grow your list and increase your sales.”


“Give your best content away for free. It builds a faithful audience.”


“The future of marketing is vulnerability.”


Where You Can Find Russell Brunson

Russell Brunson is very active on social media.


Facebook- Brunson shares family photos, recent events, and wrestling videos.


Youtube- A collection of his videos and client testimonials


Instagram- He shares behind-the-scenes photos and refers to his stories as “reality TV.”



russell-brunson with kids
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